Privacy Policy

Last updated: 19/12/2025

Welcome to X-Fit (“we”, “our”, “us”). This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit or make a purchase from our website, including the use of Meta Apps and technologies (Facebook & Instagram).

By using this website, you agree to this Privacy Policy.

1. Information We Collect

Personal Data

  • Name

  • Email address

  • Phone number (including WhatsApp if provided)

  • Billing & shipping address

  • Order and transaction details

Automatically Collected Data

  • IP address

  • Device & browser information

  • Pages visited and actions taken

  • Cookies, pixels, and similar identifiers

Payment Data
Payments are processed securely by third-party providers. X-Fit does not store card details.

2. How We Use Your Data

We use your information to:

  • Process and deliver orders

  • Communicate with you

  • Provide customer support

  • Send marketing offers (where permitted)

  • Measure and optimize advertising campaigns

  • Build Custom & Lookalike Audiences

  • Prevent fraud and abuse

3. Meta Platforms (Facebook & Instagram)

We use Meta technologies, including:

  • Meta Pixel

  • Meta Conversion API (CAPI)

These tools help us:

  • Track conversions

  • Measure ad performance

  • Deliver personalized ads on Facebook & Instagram

Data shared may include events (page views, purchases), IP address, cookies, and device identifiers, in accordance with Meta policies and applicable laws.

Meta Platforms, Inc. may process this data independently under its own Privacy Policy.

4. Legal Basis for Processing (GDPR)

We process data based on:

  • User consent

  • Contract performance (orders)

  • Legal obligations

  • Legitimate business interests (marketing & analytics)

5. Data Sharing

We do not sell personal data.
We may share data with:

  • Meta Platforms, Inc.

  • Payment providers

  • Shipping companies

  • Analytics & marketing partners

  • Hosting & IT providers

All partners are bound by confidentiality and data-protection obligations.

6. Cookies & Consent

We use cookies and pixels for functionality, analytics, and advertising.

Where required by law, Meta Pixel is activated only after user consent via a cookie banner.

You can withdraw consent at any time through browser settings.

7. Data Retention

We keep personal data only as long as necessary for legal and business purposes.

8. Your Rights

You have the right to:

  • Access your data

  • Correct or delete data

  • Object to targeted advertising

  • Withdraw consent

  • Request data portability

You may also control ad preferences directly via Meta platforms.

9. Children’s Privacy

Our services are not intended for users under 18.

10. Updates

We may update this policy at any time. Continued use of the site means acceptance of the updated version.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:

X-Fit Email: info@xfiteg.com Phone: +201097720012

This Privacy Policy is written to reflect best practices and general data protection principles. It does not constitute legal advice.